You're not Leila Hormozi

Yesterday I had a discovery call with someone I met at a mastermind back in March.

She runs a DWY/DFY service that helps coaches charge more and scale their business.

For the last few month’s she’s been working with a YouTube strategist that thought it would be best to take the “boss b*tch” approach with her content…

“How To Get Rich Quick As A Woman”

“Why Women Are Naturally Better At Sales”

“The Skills Women Need To Build A $10k/Mo Business”

If your name is Shelby Sapp and you’re selling a mass market biz opp targeted at women, this kind of strategy makes perfect sense.

However, if you’re selling an agency service to high-ticket business owners, this content is not going to resonate in the same way.

(She’s posted 25+ videos so far and hasn’t booked a single sales call.)

This right here is what’s preventing so many businesses owners from ACTUALLY tapping into the power of YouTube.

They try to replicate what they think will “go viral” rather than trying to establish authority and trust with their ICP…

Not taking into account that the creators they’re trying so hard to emulate have entirely different offers.

To make this concept even more clear, let’s imagine you’re one of these high-ticket coaches/consultants in her audience.

You’re browsing YouTube looking for ways to overcome the $80k/mo plateau (mainly due to lead quality issue) you’ve been stuck at for months…

And the first 2 videos on your browse page are:

“10 Books For Female Entrepreneurs”

“How To Build Call Funnels That Make Rich People Buy”

You’re clicking on video #2.

Every time.

(This is exactly why Jeremy Haynes is doing so well on YouTube right now btw)

If you’re someone who accidentally built a strategy around posting “broad” content hoping that enough views would inevitably lead to sales…

I have an exercise for you.

STOP assessing your YouTube success in terms of views or subscriber count…

And START assessing your YouTube success in terms of $ generated per view.

For example:

If you post a video that gets 1k views but books you 3 sales calls…

And you close 1 for $8,000…

You could say that on average, you make $8 for every long-form view.

While these projections aren’t perfect, this will motivate you to keep posting what you think is “niche” content because if you extrapolate that out:

10k long-form views = $80,000 in new cash collected

If your coaching business was only doing $80,000/mo prior to jumping on YouTube, you could effectively double your monthly revenue with the right strategy.

So before you buy a new car “for content…”

Remember that the answers you’re looking for could be right in front of you.

-Presley

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