Why you can't come up with new video ideas

Creating content becomes extremely hard when you’re not working on anything new in your business.

We’ve all seen that guy who for 2 years will milk that story of how he went from “broke high schooler” to living in a penthouse (1 bedroom apt).

These guys don’t last long because their story becomes repetitive, uninteresting, and no one likes watching someone who doesn’t evolve.

This usually happens for a couple of reasons:

1) They aren’t skilled enough operators to grow their business past the 0-1 phase.

You see this most often with people that label themselves as “agency coaches” in their Instagram bios.

No one with a successful agency would call themselves an agency coach unless they had already exited and sold the business…

In the same way that a successful ecom founder would not advertise themselves as a “coach” before they would say that they do ecom.

Generally what happens here is said coach scales to $25-$30k/mo, realizes scaling any further is operationally difficult, and decides selling info is the “smarter” play.

However, in shutting down the original business, they now lose their source of content.

They are forced to rely on stories and knowledge from the PAST rather than sharing takeaways from what’s working in the PRESENT.

Because their past experience is finite, they run out of things to talk about quickly.

The content becomes boring, stale, and straight up outdated.

Their socials die through “death by a thousand cuts” as their audience slowly loses interest in hearing the same regurgitated sound bytes.

We have people like this hit us up all the time claiming that their “YouTube is dead” when in reality they just stopped evolving in their business acumen.

2) They start focusing TOO MUCH on content

This sounds paradoxical, but I’ve seen people actually hurt their brand by focusing too much on creating content over their main thing.

They start treating the content creation process like the “main thing” and as a result the main thing (their business) suffers from a lack of attention.

The business was what was fueling the content ideas and the credibility, and in its demise the founder now feels imposter syndrome every time they go to film.

(Congratulations, you played yourself.)

The founder underestimated just how much time, attention, and skill was required to balance business with content and because of the split focus, ended up being mediocre at both avenues.

This is exactly why the REAL subject experts do best working with us.

They have so much to talk about from running their business (fueling infinite content ideas) but simply don’t have the time or knowledge to execute.

It’s a perfect synergy that allows them to keep doing what they do best while we silently pour fuel on the fire that grows the business.

If you resonate with the “expert” and feel like you’re currently underselling yourself online, stop waiting around and click this link.

-Presley

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The Clip Curator: Our DFY YouTube agency for B2B service providers, coaches, and consultants doing over $100k/mo