Why "content creators" don't make $

Depending on who you talk to about the state of YouTube right now, you’ll hear a few different takes:

“YouTube is easier than ever just be raw and authentic bro!!!!'“

“Organic is dead and my channel is shadowbanned, I’m just going to focus on paid ads right now…”

“Just wait until I start vlogging, when I do my business is going to explode…”

Keep your ears open long enough and you will develop a brain tumor.

98% of this commentary is completely unhelpful.

On top of that, a lot of this so-called “advice” regarding channel growth is coming from people who are solely focused on CHANNEL GROWTH…

Not BUSINESS GROWTH.

These “YouTube experts” regurgitate whatever the flavor of the week is and provide blanket advice such as:

• Telling you that “unedited” videos will perform better (when in reality it was the topic that carried the video, not the “editing style”)

• Suggesting that you start making vlogs because everyone else is

• Recommending ripping a title format that’s already been ran through 10+ times by popular creators

• Making absolute claims like “talking head is dead”

It’s pretty exhausting.

If you want to escape the “YouTube advice” hellscape, I need you to stop thinking like a content creator and start thinking like a marketer.

Content creators chase trends and make content based on what they THINK their audience would like to see…

Marketers make DATA-DRIVEN decisions based on what they KNOW has worked.

One of our clients is currently sitting at 260 booked calls from YouTube this month and I attribute this to the market research we did prior to coming up with video ideas.

We reviewed:

• His best converting webinar presentation

• Common questions that appeared on said webinar

• Successful (and unsuccessful) sales call recordings

• Frequent objections his team was running into

By the time we were through, the content practically wrote itself.

When you’re obsessive with the market research phase, it becomes so apparently exact what content you need to post to take someone from a “cold viewer” to a buyer.

Almost like a basic “if, then,” statement.

“If I can show someone how accessible starting a vending machine business is in 2025 and show legitimate proof that I’ve succeeded at this myself, they will eventually become a student.”

You can then break this statement down even further:

“How can I show people this business model is accessible?”

• Address low capital requirement to start (<$1,000)

• Reference students who did this with no prior biz experience

• Show how you can do this while keeping your full-time job

See how script writing literally becomes a piece of cake?

And how “ideation” boils down to answering the right questions?

So before you start doing “market research” on what’s working on YouTube as a whole right now…

Go talk to your own damn market.

-Presley