How much would you pay for 10,000 subscribers?

How do you value a YouTube channel?

It’s very easy to us to assign “value” to an physical asset, like a business for sale.

If you were looking to buy a healthy laundromat that was cash flowing $100,000/yr, you’d have to pay a multiple of at least 3-5x and drop $300,000-$500,000 to acquire it.

Fairly simple.

For someone who’s knows what they’re doing, they can rationalize this investment because they have a clear timeline on how long it would take for the purchase to pay itself off…

And everything after that is pure profit.

But if someone offered to give you a YouTube channel of 10,000 subscribers consisting of people that know, like, and trust you already…

How much would you pay for that?

$500?

$5,000?

$50,000?

You’d scratch your head and think about that one.

Before making an offer, you’d probably question:

• Will these people actually buy from me?

• How much money could I make from AdSense?

• Is that really enough subscribers to mean anything?

• Could I maybe just do this myself instead of paying this magic fairy?

This is understandable.

It can be hard, if not IMPOSSIBLE to assign a dollar figure to imaginary “subscribers.”

So I’ll give you a real example.

One of our clients recently crossed 10k subscribers on YouTube (after starting from 0 less than 6 months ago)

In the month of May alone, he’s cash collected over $330,000 for his high-ticket offer DIRECTLY from his YouTube channel.

Yes.

This isn’t a guess or assumption, we have quite literally tracked over $330,000 in attributed revenue from YouTube in the past 30 days.

(We can verify this because everyone who clicks any of his links has their IP address and contact info permanently tagged)

Let’s run some numbers real quick:

Assuming these numbers remain consistent over a 12 month span (we only expect them to grow, as his channel is just starting to boom)

And we assume JUST a 1x multiple on annual cashflow ($330,000/mo minus sales team expenses, operating costs from running HT offer, let’s assume 66% net margin)

$220,000 × 12 = $2,640,000

Conservatively, this YouTube channel is worth AT LEAST $2,640,000.

And now consider the fact that this business is completely “passive” for this client outside of the few hours a month he has to sit in front of a camera…

Because we handle all the day to day ops of running it:

• Ideation/strategy

• Scripting

• Filming

• Editing

• Posting

• Optimization/SEO hacking

One could argue that because of how little time he spends on it, this should actually be valued at an even higher multiple…

Bringing the “sale price” of this channel somewhere between $5,000,000 - $7,500,000.

Now with this exercise completed, let’s revisit the original question:

How much would you pay for a YouTube channel with 10,000 subscribers?

But instead it’s really:

How much would you pay for a passive, cash flowing business that pays you $2,640,000 a year that only takes you a few hours a month to run?

The good news is you don’t have to pay us a few million upfront to get this.

Just book a call and let us turn your channel into a money printer.

-Presley

Work With Us

The Clip Curator: Our DFY YouTube agency for B2B service providers, coaches, and consultants doing over $100k/mo

Leveraged Creator: Coaching for videographers and content agencies looking to sign clients and scale their business